Marketing Selected Current Research

Kristine Ehrich

Journal Article, Academic Journal

Ehrich, K., Irwin, J. (2005). WIllful Ignorance in the Request for Product Information. Journal of Marketing Research , 42 (Aug. 2005), 266-277.

Magazine/Trade Publication

Ehrich, K. (2006). Willful Ignorance: Will Your Customers Avoid Relevant Product Information?.

Seth Ellis

Journal Article, Academic Journal

Steffel, R., Ellis, S. (2009). Structural and Social Bonds of Commitment in Inter Firm Relationships. Journal of Applied Business & Economics , 10 (1)

Maria Kniazeva

Book, Chapter in Scholarly Book-New

Kniazeva, M. Western Brands in Chinese Homes. Handbook of Contemporary Marketing in China: Theories and Practices

Journal Article, Academic Journal

Kniazeva, M., Belk, R. (2007). "Packaging as a Vehicle for Mythologizing the Brand.". Consumption, Markets and Culture , 10 (1), 51-69.

Kniazeva, M., Venkatesh, A. (2007). "Food for Thought: A Study of Food Consumption in Postmodern U.S. Culture.". Journal of Consumer Behaviour , 6

Kniazeva, M. (2005). "Marketing Frankenfood: Appealing to Hearts or Minds?". Journal of Food Products Marketing , 11 (4), 21-39.

Conference Proceeding

Kniazeva, M. (2008). “American consumers in the kitchen or The meaning of cooking in the 21st century.". The Global Marketing Conference “Marketing in the Dynamic Global World."

Kniazeva, M. (2005). "How Many Wings Does a Butterfly have? Or Visual Stimuli as Elicitation Technique for In-Depth Interviews.". Advances in Consumer Research , XXXII

Robin McCoy

McCoy, R., Buchanan, J., Morris, J., Sulpuzio, L. (2007). The Importance of a Culture on Embeddedness to Leadership Development in Organizations. Proceedings of the American Society of Business and Behavioral Sciences Meeting -- Las Vegas, NV